The company behind the popular fitness tracking app Moves
announced that it got officially acquired by Facebook. Financial details of the
transaction have not been revealed.
Moves, an activity diary for your Smartphone, has been acquired by Facebook for an
undisclosed amount. It will continue running independently, and Facebook says
it will use Moves to help people "take small steps toward more healthy
habits and lifestyle," The
Wall Street Journal reports.
The developers of the application will not share data
with Facebook for the time being. Mark Zuckerberg hasn’t talked much about
fitness apps specifically, although he did note that he was impressed by
another app, RunKeeper,
a few years back. RunKeeper is much larger than Moves with more than 23 million
users, and collects exercise information via a phone's GPS.
Facebook has been focused on beefing up its mobile
portfolio. The apps, like Moves, are “part of the full ecosystem of
different ways that people want to share with different people,” Zuckerberg
said during Facebook’s latest earnings call.
Moves is available for both Android and iOS. Launched in
January 2013, the activity tracking app has raked in more than 4 million
downloads to date.
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