Research Company Millward Brown has released their yearly
report detailing the most valuable brands globally, and as indicated by their
discoveries for 2014, Google has bounced up into first place. Compared to their
ranking in 2013, Google has increased their brand value by 40%, with the
estimated total rising to a mammoth $158.8 billion.
This rise is enough to see Google surpass Apple, whose brand
value slid by 20% down to $147.9 billion. It's the first time in four years
Apple hasn't managed to occupy first spot on the BrandZ Top 100 report, making
Google's achievement no mean feat.
Head of Millward Brown France, Benoit Tranzer, attributed
Google's rise in brand value to their increasing push into wearables like
Google Glass, as well as advances in artificial intelligence technology. These sorts
of activities "send a very strong signal to consumers about the essence of
Google", according to Tranzer.
Other major tech companies have made the top ten most
valuable brands, including IBM (ranked 3), Microsoft (4), AT&T (8) and
Amazon (10). Samsung managed to clock in at rank 29, below Facebook (21) but
above HP (49), eBay (61), and Intel (86). Of course it's not just tech
companies on the list: McDonald's and Coca Cola are right near the top.
In case you're curious, the value of each brand is
calculated through a proprietary tool called Optimor which takes in data from
many sources, including 150,000 interviews with consumers. The precise
algorithms to come up with the final numbers are a secret, as you might expect.
My findings: Apple's market cap is at 519.6 billion as of
now, while Google's is at 360.4 billion. And the Apple stocks will probably shoot
up after the announcement of the iPod 6, iPad Pro, and iPhone 6 this year. It's
inevitable.
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